Gossip and Popcorn

News for nerds

Aldi is extremely popular with shoppers thanks to its record-breaking checkout staff and the middle aisle items you never knew you needed but suddenly can’t live without.

Every store and quirky feature is carefully planned and designed with efficiency in mind, aimed at saving shopper’s time and keeping prices as low as possible.

Aldi expert and the supermarket’s communications director Richard Thornton has now lifted the lid on the store secrets that makes the chain so successful.

Die-hard fans from the Aldi Shoppers UK Facebook page have also added their own advice for fellow customers to tackle the shop in no time at all – and the tactics to find the best deals.

Speedy checkouts
Aldi checkout staff are known for their lightning speed when it comes to ringing up your shop, with the store claiming the process takes 40 per cent less time than its rivals.

One of the main reasons is Aldi’s packaging, which are all designed with multiple barcodes, which often take up an entire side, to make them easier to scan at speed.

Customers have even taken to social media to share hilarious tips on how to slow speedy checkout staff down when they get flustered packing. You can see it here.

Don’t miss out on Specialbuys
Specialbuys are arguably the best bit about Aldi – amazing bargains you find in the middle aisles, which are sold on a first come, first served basis and often don’t last long.

But shoppers have revealed a brilliant way to make sure you’re first through the doors when they hit the shelves, by simply using the Aldi UK app.

Loyal customers say it lets you know exactly what’s on offer, and you can even choose to receive notifications to alert you to the best deals before others.

Designated packing areas
The layout of the checkout is designed to encourage customers to put items straight into their trolleys, before packing them in a designated area at the back of the store or at the car.

This clears the tills quicker for other shoppers to use, ensuring less time is spent queuing.

Consistent layouts
Aldi supermarkets are all designed to have a similar layout, meaning even if you walk into an unfamiliar store, you’ll already know where everything is found.

Shoppers even revealed that knowing the layout helped them write lists in the order they would find them, making it a lot easier to tick them off as they go.

One even said she draws arrows after each product to show which side of the aisle to look on.

No confusing promotions
You may have noticed there’s no loyalty cards or ‘buy one, get one free’ deals at Aldi – and the chain has no plans to introduce them.

Instead, it says it aims to offer everyday low prices that are easy to understand, so you always know exactly what you’re getting for your money.

Choosing between brands
If you’ve ever spent far too long choosing between two brands of the same item, you know how frustrating it can be trying to work out which is the better deal.

Aldi says it tries to bypass this by stocking about 2,000 carefully selected lines – compared to 40,000 found in other supermarkets – with very few duplicates.

Self-service checkouts
Self-service checkouts are a fairly new addition to Aldi at select locations, so your local shop may not have them just yet.

But there are plans to roll them out, with the intention of speeding up the process for customers only buying a handful of items who want to get in and out as quickly as possible.